So, what is digital transformation anyway? Is it more than a shiny new ERP system? Is it more than a flashy website? Let’s think of digital transformation in terms of what it can help you accomplish.
As the lifeblood of an organization, customers determine your success. A positive customer experience can improve customer retention and acquisition. An increasing number of organizations are accomplishing this by focusing on digital transformation and business process reengineering. They are reimagining and reengineering their operations and business model to drastically improve their customers’ experiences.
Convenience is Key
We live in a world where people are accustomed to self-service – from self-checkouts to mobile banking, we are addicted to convenience. That’s why so many organizations are embracing digital transformation. In other words, organizations are innovating and overhauling their business models to keep pace with consumers’ ever-evolving preferences. The trick is to decide which of your services should be self-service and which should be handled with a more personal touch.
What About ERP?
While ERP software isn’t essential to digital transformation, your organization may need technology such as CRM systems, HCM systems or business intelligence tools. With an effective digital strategy, you can integrate these technologies to transform your operations.
As predicted in our Top 10 Predictions for the ERP Industry in 2017, more organizations may start considering options beyond traditional ERP systems – and they will certainly have a plethora from which to choose.
Digital Transformation Isn’t for Everyone
If you’re thinking that digital transformation sounds like a major undertaking, you’re right. Motivation is required. Digital transformation is ideal for organizations aggressively pursuing growth or experiencing tectonic shifts in their industry.
So now you know. Digital transformation is more than a shiny new ERP system or a flashy new website. Digital transformation is a strategic response to customer needs and an innovative way of using enterprise technology to achieve your organizational goals.
Now go tell all of your friends (except your competitors).