Few organizations anticipate that a promising digital initiative, like a digital transformation, could ultimately fail. However, there are several issues that can cause these projects to go off-track (and stay there).
If you know what issues to expect, you can take steps to minimize the risks and fortify your digital transformation efforts. Today, we’re looking at some common digital transformation failure reasons and detailing how you can avoid them.
Digital Transformation Failure Reasons
1. Moving Forward Without a Change-Centric Mindset
A successful digital transformation requires a seismic shift in the way you do business. While this is a good thing, your workforce might not see it as such, at least in the beginning. In fact, you might notice pushback and resistance from even your most seasoned employees.
Change can be intimidating, and even more so when it’s associated with ERP software and AI tools that are beyond employees’ skillsets.
Therefore, it’s critical to adopt an enterprise-wide change mindset, starting with your top management.
If your executives don’t support and promote the change, then it’s unlikely that anyone else will. On the other hand, if executives set the right tone and champion the project, your employees will follow suit.
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2. Lack of a Clear Vision and Strategy
One of the most common digital transformation mistakes is moving forward without a clear vision and strategy. What do you want to achieve with your digital transformation initiative? How will it benefit your employees? Will it improve the customer experience?
Once you have a clear understanding of your goals, you can start to develop a plan for how to achieve them.
3. Failure to Engage All Stakeholders
Digital transformation is not just an IT initiative. It’s a business initiative that will impact every department and employee.
As such, it’s important to engage all relevant stakeholders early in the process. By getting everyone on board early, you can build support for the digital transformation goals established during your strategy sessions. You can also solicit input on specific pain points that the digital transformation should address.
4. Lack of Resources and Budget
Digital transformation journeys can be costly and time-consuming. It’s important to make sure that you have the necessary resources and budget in place before you initiate the project.
Otherwise, delays and budget overruns may cause your project to lose momentum or grind to a halt.
For example, if your project involved new ERP software, you might need to put the implementation on hold before you’ve implemented all necessary functionality. In some cases, you might need to cancel the project entirely and declare ERP failure.
5. Poor Communication
Communication is key to any successful digital transformation. It’s important to communicate your plans even before you know what technology you’ll be implementing.
In addition, you should keep all employees informed of the progress of the initiative and explain the changes they can expect to their individual roles.
Good communication will help to build buy-in and support. It will also help to identify and mitigate any change resistance.
6. Failure to Track Progress After Go-Live
Once our digital transformation initiative is “complete,” there are a number of KPIs that you should track, such as customer satisfaction, employee engagement, revenue growth, and more.
To learn about additional metrics to set and track, read our blog about KPIs for ERP Implementation.
Digital Transformation Failure Stories
Digital transformation is a complex and challenging undertaking, and even the most successful companies can experience failures. Here are a few examples of digital transformation failures from well-known companies:
• General Electric (GE): GE invested billions of dollars in digital transformation initiatives, but many of these initiatives failed to deliver on their promised results. For example, GE’s Predix industrial internet platform failed to gain traction with customers. Read about the GE digital transformation failure.
• BBC: The BBC launched a digital transformation initiative in 2007 called “Dazzling Digital.” The goal of this initiative was to transform the BBC into a leading digital broadcaster. However, the initiative was plagued by problems, including delays, cost overruns, and technical issues. Read about the BBC digital transformation failure.
• Hertz: Hertz launched a digital transformation initiative in 2016 called “Hertz 2022.” The goal of this initiative was to modernize Hertz’s technology and operations. However, the initiative resulted in a $32 million Accenture lawsuit. Read about the Hertz digital transformation.
It is important to note that digital transformation failures can happen to any company, regardless of size or industry. By learning from the mistakes of others, businesses can increase their chances of success on their digital transformation journey.
Avoid Digital Transformation Failure at Your Organization
These six digital transformation failure reasons are not unlike the reasons for ERP failure. In both types of projects, a business-focused mindset is essential and a focus on end-users is paramount.
By carefully planning and executing their digital transformation initiatives, businesses can improve their operations, reduce costs, and create a better customer experience. The transformation journey may be long and challenging, but the rewards can be significant.
Our digital transformation and ERP consultants can help you set your project up for success. Contact us below for a free ERP consultation.
